Post-Marketing Surveillance Insights

Post-marketing surveillance is now integral to understanding the long-term effects of medications once they are approved for public use. In addition to real-world data (RWD), advancements in data analytics and machine learning have allowed for more efficient analysis of large datasets to detect rare or delayed adverse drug reactions. This has led to faster response times in addressing safety concerns. Moreover, collaboration between regulatory bodies, healthcare providers, and pharmaceutical companies is strengthening pharmacovigilance efforts. Post-marketing surveillance also helps inform updates to drug labeling, provides insights into off-label uses, and supports better patient outcomes through ongoing monitoring and adjustments based on real-world use.

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